INTRODUCTION In today's dynamic and fiercely competitive business landscape, where innovation and progress are the driving forces, one constant remains at the heart of every successful organization: its people. The ability to attract, nurture, and retain top talent has emerged as a pivotal factor in determining a company's growth trajectory and long-term success. As the labor market continues to evolve and job seekers become more discerning in their choices, organizations are faced with the strategic imperative of not only attracting the best minds but also cultivating an environment that encourages them to stay and flourish. In this era of unprecedented technological advancement and rapid globalization, the challenge of attracting and retaining top talent has taken on a new dimension. Skilled professionals, armed with specialized expertise, are in high demand across industries. The paradigm has shifted from employers choosing candidates to candidates often being in the dri...